ABOUT US

NUJUAL creates sentimental, conversational, and statement jewelry—each piece designed to empower the African and Caribbean diaspora.

Every design goes through a thoughtful process before becoming jewelry, moving from sketches to clay models to digital renders. We stay true to the original vision, ensuring the artistry and detail remain intact.

Launched on November 21st, 2021, this Toronto based brand is owned and operated by Elequen General (right) & Jazmine Jeffrey (left).