ABOUT US

NUJUAL designs sentimental, conversational and statement jewelry. We focus on using our Art to create pieces that empower the African & Caribbean diaspora. 

Each design goes through many stages before becoming jewelry. From sketches, to clay models and digital renders, we pride ourselves in upholding the artistic quality and detail seen in the original vision.

Launched on November 21st, 2021, this Toronto based brand is owned and operated by Elequen General (right, @elequen) & Jazmine Jeffrey (left, @sweetasjazmine).

BEHIND THE NAME

The expression 'NUJUAL' is a unique spin on the statement "new jewel". Using art to create a new idea of what jewelry can be.