JEWELRY CARE

This is a coating of 18K Gold PVD over various base metal Alloys. (See illustration below)

The Physical Vapor Deposition “PVD” top layer is a coating that bonds to the base metals at a molecular level so it is wear, oxidisation, sweat and water resistant.

The base metals we use at NUJUAL are either Stainless Steel or Brass, depending on the component or design. All chains, jewelry components and simple designs are made with a Stainless Steel base. All detailed designs are made with a Brass Base to ensure we get all the tiny details that steel just can’t deliver — it’s a thickness thing.

We know the reputation Brass has, but hear us out! Any jewelry components with a Brass base are covered in a long-lasting layer of Palladium before being coated in 18K Gold PVD. This method was curated by NUJUAL to help prevent common allergies and skin reactions and is exactly what sets our JUALS apart from your typical Gold Plated jewelry.

While any coating is subject to wear over time, PVD coated jewelry can remain intact for more than 5 years with proper care. Emphasis on the "proper care"! How you treat your jewelry will define how long it lasts.

- Sweat-resistant
- Anti-tarnish
- Hypoallergenic

For all our JUALS, regardless of the base metal, we've got the same golden rule: remove your JUALS before bedtime, workouts, showers, swims, and sports. Factors such as sweat, liquids, excessive pulling, extreme temperatures, and rough surfaces can impact the lifespan of your jewelry, even with strong coatings like PVD.

To prioritize the longevity of your cherished pieces, store them in the provided NUJUAL pouch. Lined with luxuriously soft microfiber, this pouch ensures a safe and aesthetic home for your jewelry.

While all our 18K Gold PVD pieces are sweat-resistant, hypoallergenic and built for everyday wear, treating them like the royalty they are is of the utmost importance! That's how you turn jewelry into cherished pieces that last. 

*Clean delicately with mild soap & water. Do not soak. Rinse. Dry well.

Our gold plated brass jewelry is crafted by applying a genuine gold coating over nickel-free brass. But we don't stop there - we go the extra mile by adding a layer of Rhodium between the brass and gold. This addition serves two important purposes: it provides a protective layer which prevents any potential skin irritation caused by the brass, and it enhances the longevity of your cherished jewelry.

We are committed to providing you with high-quality pieces that not only captivate with their beauty but also prioritize your well-being and enjoyment.

- Anti-tarnish
- Picks up all the small designer details

Please remove your jewelry before going to bed, exercising, bathing, swimming, or playing sports. Sweat, liquids, excessive pulling, extreme temperatures, and rough surfaces can damage the jewelry.

We suggest storing all items in the NUJUAL pouch provided. Lined with luxuriously soft microfibre, this pouch is the perfect home for your new jewelry.

*Clean delicately and quickly with mild soap & water. Do not soak. Rinse. Dry well.

Solid Gold is a 'precious metal' that will last the test of time so you can pass it down to your future generations! Gold can be worn 24/7 with minimal wear-and-tear and no skin reactions (in most cases) as it is durable and hypoallergenic. Not only will Solid Gold last forever, but it's an investment too! The value of Gold is always going up and a great way to contribute to your generational wealth.

Our Solid Gold pieces are ethically crafted in New York City.

- Water-resistant
- Sweat-resistant
- Anti-tarnish
- Hypoallergenic
- Lasts FOREVER (pass it down for generations!)
- Appreciating asset (goes up in value)

Although Solid Gold can be worn indefinitely we always recommend you remove your jewelry before going to bed, exercising, bathing, swimming, or playing sports.

We suggest storing all items in the NUJUAL pouch provided. Lined with soft microfibre, this pouch is the perfect home for your new jewelry.

*Clean with mild soap & water. Rinse. Dry well.