For NUJUAL’s second designer collection we wanted to empower you on your journey of self-discovery. Whether you seek a deeper understanding of your origin, long to visit Africa or were born there, the Motherland Collection was curated for you.
In a world where the erosion of cultural ties – whether ancestral or modern – is a shared experience, it becomes crucial to honour and uphold family traditions. It's essential to not only understand the culture but also to reconnect with our roots.
Despite not always looking to our ancestors, their influences persist. The essence of our culture remains, evolving and developing with time.
Use your new JUAL to empower your ongoing search for identity, connection and growth.