To commemorate the launch of N U J U A L we wanted to start with a collection that represented the brand as a whole. We felt it best to start with The Muse Collection because of what it stands for at its core; Representation.
We grew up witnessing powerful women conquer the world with grace, beauty, and passion. Qualities we aspire to obtain as we go on this journey.
We knew The Muse Collection would be a great way to honour the women in our lives, all with the hopes of possessing the amazing qualities we admire in them. And like these women, Zoia, Femi, Deja, Ebie, Ire and Jada are our inspiration to keep pushing forward.
What is their purpose? That is your choice. The muses are meant to represent you or anything you feel connected to. Whether you wear them to feel more confident; to honour a loved one, an ancestor; or to make a statement — they are yours.